Service & Rental Industry

The essential premise of the rental industry subjects rental companies to the risk of counterfeit fraud. Whether a company is an international chain or a local company, and regardless if they rent cars, trucks, audio/video equipment, heavy machinery, hand tools or furniture, the model is the same: A customer presents an ID and a rental contract is entered – sometimes secured by a credit card, sometimes not.

Unique Fraud Risks in the Service & Rental Sector

Rental fraud losses resulting from a single fake ID presented during a transaction can be significant. A bad actor walking out with an industrial moving truck, a high-end SUV, a tractor, or an entire AV package represents not only a major financial hit but also a logistical nightmare. And because rental transactions are often short-term and high-speed, fraudsters take advantage of lenient identity checks and gaps in verification procedures.

Adding complexity is the fact that not all rentals are secured with a credit card or large deposit, leaving companies exposed if the identity used is fraudulent. Meanwhile, rental businesses are expected to comply with identity-related regulations, including FTC guidelines and Red Flag Rules, often without the tools necessary to reliably verify IDs or document customer interactions.

How FraudFighter Helps Rental Businesses Stay Protected

FraudFighter equips rental businesses with a full spectrum of tools that help them:

• DETER fraud at the counter by signaling to customers that verification is in place—reducing opportunistic attempts.
• DETECT fake or altered identification documents before assets leave the lot.
• COMPLY with regulations around identity verification, data privacy, and secure document retention.
• PROVIDE digital records that support law enforcement investigations and asset recovery efforts.

A Layered Approach to Rental Fraud Prevention

• UV Document Scanners – Simple, effective, and instantly recognizable deterrents. These devices verify hidden ultraviolet security features embedded in driver’s licenses, credit cards, passports, and currency—providing a fast, no-friction solution that integrates seamlessly into day-to-day operations.
  

• ICV (ID Capture & Verification) Products – Ideal for higher-risk or high-value rentals, these systems digitally scan the ID, run forensic-level authenticity checks, and store the ID image and associated customer data in an encrypted format. This ensures compliance, traceability, and robust documentation in the event of a fraud incident.
  

• FraudFighter ID (formerly PALIDIN) – Our powerful, AI-driven identity authentication platform, built to handle both in-person and remote rentals. FraudFighter ID verifies IDs using machine learning and forensic document analysis in real time—flagging suspicious IDs, mismatched customer data, and potential fraud attempts before contracts are signed. This cloud-connected system also enables companies to securely store ID verification results, streamlining compliance and audit trails.
  Whether the rental transaction is taking place at a storefront, in the field, or through an online platform, FraudFighter ID provides flexible, scalable identity checks that integrate into existing workflows—with little to no disruption to the customer experience.
  
  

   

Whether the rental transaction is taking place at a storefront, in the field, or through an online platform, FraudFighter ID provides flexible, scalable identity checks that integrate into existing workflows—with little to no disruption to the customer experience.

Bottom line: In an industry where a single fraudulent transaction can lead to thousands in losses, protecting your assets starts with knowing who you’re renting to. FraudFighter’s layered solutions—including UV scanners, ICV tools, and advanced ID authentication through FraudFighter ID—help rental companies stay ahead of fraud while keeping their operations fast, secure, and compliant.